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And whilst we are musing on themes Jamaican, have you ever tried Cadbury's 'Old Jamaica' chocolate bar? The wrapper proudly claims this is “Raisins and rum flavoured dark chocolate” and the advertising blurb has this evocative prose: "Rums and raisins were two favourite stowaways on-board the ships of the merchant adventurer. With a similar taste for adventure Bournville sought out the richest source of cocoa beans in Ghana in 1908. Still using cocoa beans shipped from Ghana and the much loved raisins and rum flavours, Bournville is proud to unveil a new twist on an old favourite "Old Jamaica" . Whatever the 'new twist' is, it certainly hasn't improved the flavour. Nostalgia whacked me on the back of the head recently when I saw it displayed in our local supermarket and I just had to find out if it tasted the same as I remember it from way back. Sadly I was disappointed.
In actual fact, it contains no real rum, and it’s hardly dark chocolate. A quick look at the back of the pack reveals that it contains only 39% cocoa solids, with 18% raisins and – oddly – milk fat. The label also shows that total sugars in this bar are 14 g per 25g of chocolate. Ouch! So what we actually get is “raisins with some dark-coloured milk chocolate, lots of sugar and some artificial flavour”. It’s quite difficult to get a handle on the chocolate flavour because the sweet, fake alcohol overpowers it entirely. I’m at a bit of a loss as to how they manage to squeeze so much sugar and artificial rum into such a small space. The really annoying thing about this bar, though, is that it’s just so moreish. Despite the fact that I really didn’t like it, I found myself breaking off chunks every couple of minutes and wolfing them down. Deservedly I felt sick afterwards. No more Old Jamaica for me and I would suggest that lovers of decent chocolate give it a miss as well. Treat yourself to a decent 80 - 90% cocoa solids bar instead: you know it makes sense.
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