Service with a smile: continued (again).

A recent trip to Jersey gave us the opportunity to partake of the delights of Coffee Republic. To be accurate, my IWC had the coffee and I had a rather nondescript cup of Earl Grey (such sophistication for one from Trethomas). I've had a pop at Costa Coffee and Starbucks in the past and, I'm afraid, now it's the turn of Coffee Republic. Lousy coffee by all accounts in a mug with an intriguing slogan. The beans were 'lovingly brewed', allegedly. This got me thinking about how would we know the amount of affection that went into producing each mugful. Maybe something along the following lines happens in the brewery/roastery...............?